WE DON'T RUN
ADS.
WE RUN SYSTEMS.
Conscious Consulting builds AI-powered, character-driven Meta ad campaigns for businesses across the nation — with automated optimization, persona-based targeting, and proven 20x–44x return on ad spend.
Industries Served
Ad Characters/Niche
Avg. ROAS
Automation Tools
One Agency.
Any Business.
Anywhere in the US.
Conscious Consulting specializes in building complete Meta advertising systems for businesses across every industry and every state. We start with the roofing niche — but our character-based targeting framework works for any local service business.
Our edge is simple: while other agencies run generic ads, we build AI-generated character personas that speak directly to specific audience segments — creating emotional resonance that drives real conversions, not just clicks.
Character-Based Targeting
10+ AI personas per niche, each engineered to convert a specific audience segment
Full Automation Stack
Manus + Google Labs + Higgsfield + Opal — hands-free campaign management
Algorithm Intelligence
Real-time trend analysis, predictive modeling, and continuous A/B optimization
National Reach
Any industry, any city, any state — our system scales to any local market
Ad Copy Catalyst
AI-generated, persona-specific copy frameworks that outperform generic ads
Proven ROI
20x–44x return on ad spend based on verified industry benchmarks
Hands-Free.
Data-Driven.
Always Optimizing.
While your competitors are manually tweaking ads, Conscious Consulting's automation stack is running 24/7 — scraping the algorithm, testing creatives, shifting budget to winners, and killing losers.
Continuously monitors market patterns and competitor ads in real-time. Predictive trend analysis identifies winning angles before you spend.
AI Copy Catalyst framework generates and refines ad variants instantly. Finds the innovation in the cross-section of projections to predict ad success before launch.
Generates high-quality AI video content for each character persona. Produces consistent, on-brand ad creatives at scale without a film crew.
Simple, transparent dashboard for real-time campaign oversight. Clients see exactly what's running, what's winning, and what the ROI is — no black box.
The Automated Campaign Lifecycle
Market Intelligence
Manus scrapes algorithm trends, competitor ads, and seasonal demand signals
Character Selection
AI matches the right persona to the right audience segment and platform
Creative Generation
Higgsfield produces character videos; Google Labs writes persona-specific copy
A/B Launch & Learn
Multiple ad variants launch simultaneously; algorithm learns from real data
Auto-Optimize
Budget shifts to winners automatically; underperformers are paused
Report & Scale
Opal dashboard delivers transparent results; winning campaigns are scaled
The "Hand-Off" Strategy
The most powerful move: two characters interact in the same campaign. The AI Consultant (high-status) hands off to The Veteran Field Boss (field expertise) — combining authority with practical proof. This cross-character narrative drives 2–3x higher engagement than single-character campaigns.
10 Characters.
Every Audience Covered.
Each character is engineered to speak directly to a specific homeowner mindset. No generic ads. Every message is a precision strike.
The Veteran Field Boss
45-year-old rugged expert. Salt-and-pepper beard, branded polo, dusty cap. He's seen every storm since the 90s. He doesn't sell — he explains.
Best For
Building deep trust with older homeowners. Technical damage education.
Deployment
Permanent feed content — stays up forever as proof of expertise.
Channel
Main Feed (IG/FB)
Primary Goal
Education & Authority
Pick Your Industry.
See Your Characters.
Select your business niche below and instantly see which Conscious Consulting characters we'd deploy for your specific audience — and what your projected numbers look like.
Roofing — Character Deployment Plan
Storm damage urgency + insurance claim expertise = high-intent leads at scale.
The Veteran Field Boss
Main Feed (IG/FB)
The Insurance Warrior
Stories / Ads
The Tech-Forward Inspector
YouTube / Reels
The Storm Chaser
Facebook Ads
The Local Neighbor
TikTok / Shorts
The AI Consultant
Lead-Gen / Telegram
The No-Nonsense Foreman
Behind-the-Scenes
The Roofing Detective
Educational Content
The Financial Architect
LinkedIn / Email
The Myth-Buster
TikTok / Reels
Projected Numbers
Emerson Home Services
Marietta, GA — Roofing
Our first roofing client. Here's exactly what we built and what the numbers look like.
Marietta, GA — Cobb County
766,149 residents · 65.5% homeowners
Median Home Value
$416,539
Median HH Income
$79,787
Facebook Users (Area)
~420K
Avg. Roof Job Value
$12,000
Monthly Demand Index — Marietta Roofing
What Clients Say
After Working With Us.
Real results from real business owners who trusted Conscious Consulting to run their Meta ad systems.
"I was skeptical about Facebook ads — I'd tried them before and wasted money. Conscious Consulting came in with a completely different approach. The character strategy is unlike anything I've seen. We had leads coming in within the first week, and the quality was way better than anything I got from Google."
Marcus T.
Owner, Emerson Home Services
Marietta, GA
44 leads in first 30 days
"The automation stack they set up runs itself. I check the Opal dashboard once a week and the campaigns are already optimized. I used to spend hours managing ads — now I just watch the leads come in. Best investment I've made in marketing, period."
Darnell W.
Owner, Summit HVAC Solutions
Atlanta, GA
$67K revenue from $1.5K spend
"What sold me was the character concept. They showed me exactly which personas would target my ideal customers — the 'neighborhood' character alone drove 80% of our spring bookings. It feels personal, not like a generic ad. My customers actually comment on the videos."
Patricia R.
Owner, Greenview Landscaping
Charlotte, NC
3x lead volume vs. prior agency
From Handshake to
Live Leads in 14 Days.
Here's exactly what happens after you sign on with Conscious Consulting — step by step, day by day.
Discovery & Onboarding
- Kickoff call — we learn your business, goals, and current marketing
- Market research: competitor ads, local demand, seasonal trends
- Character selection: we pick the 3–4 personas best suited for your niche
Creative Production
- AI character video generation via Higgsfield for each selected persona
- Ad copy written using Google Labs AI Copy Catalyst framework
- Landing page or lead form setup and optimization
Campaign Architecture
- Facebook/Instagram ad account audit and pixel installation
- 3-layer campaign structure: Lead Gen + Brand Awareness + Retargeting
- Audience targeting setup: lookalikes, interest stacks, geographic radius
Pre-Launch Testing
- A/B test variants created for each character (2–3 versions each)
- Budget allocation strategy finalized
- Tracking, UTMs, and Opal dashboard configured for your account
Soft Launch
- Campaigns go live at 30% of full budget
- Real-time monitoring for first 48 hours
- Algorithm learning phase — data collection begins
Optimization Sprint
- First performance review: winners identified, losers paused
- Budget shifted to top-performing character and creative combinations
- Audience refinement based on early engagement signals
Full Scale Launch
- Full budget deployed across winning campaigns
- Storm/event rapid-response system activated (for roofing/home services)
- First performance report delivered via Opal dashboard — leads flowing
What Would Your Business
Make With Meta Ads?
Adjust the sliders to model your specific scenario. All projections are based on verified industry benchmarks.
Interactive ROI Calculator
Model your client's projected returns. Based on verified roofing industry benchmarks.
Estimated Net Profit after ad spend: $70,000 — Based on $45 avg. CPL for roofing, Atlanta metro benchmarks
Simple, Honest Packages.
No Hidden Fees.
Every package includes full character strategy, campaign architecture, and the Opal performance dashboard. You own your ad account — always.
Starter
Perfect for new advertisers
+ $500–$1,500 ad spend
- 3 AI character personas
- 1 campaign layer (Lead Gen)
- Facebook + Instagram placement
- Monthly performance report
- Basic audience targeting
- 14-day launch guarantee
- Email support
Growth
Most popular for home services
+ $1,500–$3,000 ad spend
- 6 AI character personas
- 3-layer campaign structure
- Facebook + Instagram + Messenger
- Weekly performance reports
- Advanced lookalike audiences
- Storm/event rapid-response ads
- A/B creative testing
- Priority email & phone support
Scale
For aggressive growth
+ $3,000–$10,000 ad spend
- All 10 AI character personas
- Full automation stack
- Multi-platform deployment
- Daily performance monitoring
- Custom audience builds
- Dedicated account manager
- Competitor ad intelligence
- Monthly strategy call
- 24/7 emergency ad support
All packages require a minimum 3-month commitment. Ad spend is billed separately and goes directly to Meta. No setup fees.
You've Got Questions.
We've Got Answers.
Straight answers to the things every business owner asks before signing on.
Ready to Let
Conscious Consulting
Run Your Ads?
Fill out the form and we'll build a custom pitch for your business — including projected ROI, the characters we'd deploy, and a 14-day launch plan. No obligation, no fluff.
Featured Client
Emerson Home Services — Marietta, GA
Projected $960K/yr from $2K/mo ad spend